COOKIE POLICY

Last Updated: June 2026

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At THE TIMELESS FLOWER, we value your privacy and are committed to being transparent about how we collect and use information through cookies and similar technologies.

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This Cookie Policy explains what cookies are, why we use them, and how you can manage your preferences. We comply with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

When you first visit our website, you will be asked to accept or reject non-essential cookies through our cookie consent banner.

What Are Cookies?

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Cookies are small text files stored on your computer, tablet, or mobile device when you visit a website. They allow websites to function correctly, remember your preferences, improve user experience, and provide insights into how visitors use a website.

Cookies generally do not identify you personally but may recognise your browser or device.

Types of Cookies We Use

Essential Cookies

Essential cookies are required for the operation of our website and cannot be disabled.

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These cookies enable:

• Secure browsing

• Shopping basket functionality

• Checkout process

• Remembering your cookie preferences

• Website security

• Load balancing and performance

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Without these cookies, certain parts of our website may not function correctly.

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Analytics Cookies

With your consent, we use Google Analytics to better understand how visitors use our website.

Google Analytics collects anonymous information such as:

• Pages visited

• Time spent on our website

• Navigation between pages

• Device type

• Browser type

• Approximate geographic location

• Traffic sources

This information helps us improve our website, products, and customer experience.

Google Analytics does not identify individual visitors.

Advertising & Marketing Cookies

We use advertising cookies to understand how our marketing performs and to show relevant adverts across Google, Facebook, Instagram, Pinterest and other advertising platforms.

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Google Ads Conversion Tracking

Google Ads cookies help us measure the effectiveness of our Google advertising campaigns by tracking actions such as purchases, enquiries, or newsletter sign-ups after someone clicks one of our adverts.

Meta Pixel (Facebook & Instagram)

The Meta Pixel allows us to:

• Measure advertising performance

• Track website conversions

• Build custom audiences

• Deliver personalised adverts on Facebook and Instagram

• Improve future advertising campaigns

Information collected may include pages visited, products viewed, purchases made, and device information.

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Pinterest Tag

The Pinterest Tag helps us understand how visitors interact with our website after engaging with our Pinterest content or advertisements.

This allows us to:

• Measure campaign performance

• Optimise Pinterest advertising

• Show more relevant Pins and advertisements

• Build audiences for future campaigns

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Website Management Cookies

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Google Tag Manager

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We use Google Tag Manager to manage website scripts and marketing tags.

Google Tag Manager itself does not collect personal information but allows other services (such as Google Analytics and Meta Pixel) to be deployed efficiently across our website.

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Email Marketing Cookies

Klaviyo

If you subscribe to our newsletter or interact with our email marketing, Klaviyo may use cookies and similar technologies to:

• Measure email performance

• Understand website activity following email campaigns

• Personalise marketing communications

• Improve customer experience

• Create tailored audiences for future marketing

This information helps us send more relevant content and product recommendations.

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Third-Party Providers

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Our website currently uses trusted third-party services including:

• Google Analytics

• Google Ads

• Google Tag Manager

• Meta Pixel (Facebook & Instagram)

• Pinterest Tag

• Klaviyo

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Each provider has its own privacy and cookie policies governing how your information is processed.

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Managing Your Cookie Preferences

When visiting our website, you can choose to:

• Accept all cookies

• Reject non-essential cookies

• Customise your cookie preferences

You can update your preferences at any time by accessing our Cookie Settings.

You may also manage cookies through your browser settings by:

• Viewing stored cookies

• Deleting cookies

• Blocking future cookies

• Receiving notifications before cookies are stored

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Please note that disabling certain cookies may affect the functionality and performance of our website.

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How Long Cookies Are Stored

Some cookies are deleted when you close your browser (session cookies), while others remain on your device for a longer period (persistent cookies). The length of time depends on the purpose of the cookie and the settings applied by the relevant provider.

 

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legislation, technology, or the services we use.

Any updates will be published on this page together with a revised "Last Updated" date.

Contact Us

If you have any questions regarding this Cookie Policy or our use of cookies, please contact us:

THE TIMELESS FLOWER

Email: hello@thetimelessflower.com

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